IASO HOLISTIC HEALING (IHH) // BRAND & IDENTITY, PRODUCT PACKAGING, APP DESIGN >>
SCROLL TO VIEW PROJECT
‘Approaching Health With Curiosity For Healing; Lets Focus On Our Process’
CHALLENGE >>
Help individuals achieve health and wellness.
PROBLEM >>
Western medicine isn’t enough and the health system isn’t working. According to the U.S. Department of Health and Human Services, Americans spend $30.2 billion out-of-pocket money on complementary health approaches. People just aren’t getting the type of care they need.
MY ROLE >>
Research & Strategy Brand Identity
UX/UI Design
Web Dev.
Product Design Package Design
AREAS ADDRESED >>
Health and Wellness
Injustices of the Medical Profession
Healing as a Process
PLAN OF ACTION >>
I created the company Iaso Holistic Healing (IHH) as well as developed the brand identity and brand guidelines.

1B
>> APPROACH
Guide People Who Aren’t Satisfied With Their
Health & Wellness Toward Personal Discovery & Truth.
<< A1
Deeper level of trust and certainty
through IHH community.
<< A2
Encouragement to explore alternative medicine/complementary therapies.
Why are people so unhealthy? These questions lead me down a path towards what some would consider questionable territory. One of the most important developments in health care in recent years has been the remarkable growth of alternative - or complementary - medicine and therapies. My first goal was to understand why people aren’t satisfied. Where does the system fall short? If you have a car you know that when you take good care of it, chances are it will work better and last longer for the long haul. This means regular maintenance: Oil changes, checking your brakes, tuning-up the engine, and replacing worn tires — all part of a larger system. A system that relies on each other to function. If you drive around with a broken... next thing you know your.... Is broken too. Your body is connected in complex ways and often medical professionals don’t always know the answer to your problems.
Scientific research has brought us this far, but is it possible that the reason people aren’t getting better because of clouded intentions? Alternative medicine has come up with scientific research occurring in areas such as homeopathy, osteopathy, acupuncture, chiropractic, ect — but this research is dismissed by many in the medical profession. Unlike conventional western medicine, backed up by massive funding for research by drug companies, alternative medicine is neglected. Giant pharmaceutical companies are infringing upon development towards a health industry that is truly holistic and in the best interest of the person as a whole, not only one specific issue. The health and wellness industry is complex and presents an abundance of diverse challenges. This the intersection at which Iaso Holistic Healing (IHH) was born.
<< R1
Product line of supplements with
additive-free formulas.
<< R2
Mobile app for
publishing crowd-sourced
reviews about alternative medicine/
complementary therapies
with tools to locate practitioners & schedule appointments.
1D
>> RESOLUTION & OUTCOMES
An Identity That Places An Emphasis On The Process
Of Restoring Health. Encourage Honesty &
Integrity In Everything They Do.
Born from the injustices of the medical profession, is the story, philosophy, and identity of Iaso Holistic Healing (IHH). Rejecting traditional western medical practices that aren’t working, IHH embodies the concept of achieving health and wellness by placing an emphasis on the process of restoring health, instead of the cure itself. A company who places honesty and integrity at the forefront of their endeavors, and guides people who aren’t satisfied with their health and wellness on a voyage toward personal discovery and truth. Whether science backs it up or not people will continue to search for solutions, which is why IHH is dedicated to funding research into alternative medicine so that it can be more accessible The IHH App publishes crowd-sourced reviews about alternative medicine/complementary therapies. The goal of the app is to educate and guide those who aren’t satisfied with traditional western medical practices. It provides encouragement to explore the world of alternative medicine/complementary therapies, while also supplying the tools to locate practitioners and schedule appointments -- giving people a deeper level of trust and certainty when deciding if they want to make a purchase. The app also allows you to buy a complete line of additive-free formulas. The supplements are gluten free, additive-free with therapeutic dosages that are based on clinical results. The IHH community is here to guide you every step of the way with the support of certified alternative medical practitioners. Evolution starts here.